Jason Sprenger founded Game Changer in 2012, and still leads the firm today. 

 

Before Sprenger founded Game Changer, he worked at FICO as Public Relations Manager for North America. For nearly two years, he led all public relations activity for the company in the region and all retail PR activities for the company worldwide. He and his team grew North American PR/media prominence metrics by nearly 3x within fiscal year 2011, and contributed to a corporate stock increase from about $21 to more than $45 per share during his tenure.

 

Prior to FICO, Sprenger worked at privately held data storage company X-IO Technologies (formerly Xiotech), and built its corporate PR department from scratch. Before that, he worked in three Minnesota PR firms. A short list of former clients include Target, Coca-Cola, Airstream, Lawson Software, Qwest, the University of Minnesota, the Minnesota Twins, U.S. Trust, TIAA-CREF, Medtronic, the United Health Foundation, etc. 

 

In addition to his work, Sprenger volunteers extensively with the pre-eminent trade organization in his industry, the Public Relations Society of America (PRSA). He currently serves on PRSA’s National Board of Directors, and he’s happy to serve, set policy and advocate for the Society’s 20,000 members and the profession as a whole. Previously, Jason chaired PRSA’s 2,200-member Midwest District in 2020, served as President of PRSA’s 400-member Minnesota Chapter in 2016 and held other leadership roles throughout the Society for about 20 years.

 

Sprenger also is Accredited in Public Relations (APR), and has been since 2009. In the PR business, this is the equivalent of an advanced degree or certification; only a small percentage of practitioners pursue accreditation, and an even smaller percentage continually dedicate the time and resources required to maintain it. He is proud to carry this credential, because he cares deeply about practicing his craft to the best of my ability and adding maximum value to your business.

 

In the broader community, Sprenger sat on the SXSW Advisory Board for eight years; the Board of Directors of Minneapolis-based Bolder Options for four years; and the Board of Directors of The LEAD Project in Minneapolis for two years. He teaches as an adjunct professor of strategic communications at the University of Minnesota, and is a sought-after speaker on many topics at major PR and other industry events around the nation.

 

In 2017, the University of Minnesota’s School of Journalism and Mass Communication awarded Sprenger its Above the Fold award – given annually to just four alumni who have “achieved great accomplishment and prestige early in their careers.”

 

In his personal life, Sprenger is a husband and father of four. He enjoys playing and watching sports, music and the latest hit show on any streaming service.