“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
This definition comes from the Public Relations Society of America (PRSA), the leading trade organization for the industry. But it’s tough to translate that into concepts and practices that add value and move the needle for clients and organizations – or to succinctly explain it to anyone, be it a prospective client, an industry colleague or a loved one.
A Clear Approach
Now, with the Umbrella Model of Public Relations, we have a way to solve those challenges. The model (developed by Game Changer Communications president Jason Sprenger) visually represents the entire spectrum of how people and organizations communicate with their stakeholders and build, maintain and grow relationships with them.
This depiction helps people less familiar with PR understand what it is and how it can deliver value. It also serves as a roadmap to help professionals explore what kinds of communications activities and elements could add value as part of a holistic PR program.
To talk more with Jason Sprenger about this model, and how Game Changer Communications can apply it to help your organization achieve its strategic goals, please contact him.
To download a white paper describing The Umbrella Model of PR in detail and/or images of the model, check the appropriate boxes below. Please use proper attribution in any references to the Umbrella Model (the Umbrella Model of Public Relations is property of and copyrighted by Jason Sprenger and Game Changer Communications).