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Sprenger Wins “Above the Fold” Award from the University of Minnesota

Game Changer president Jason Sprenger won one of the University of Minnesota School of Journalism and Mass Commmunications’ top alumni awards this week, as he was named a winner of the “Above the Fold” Award. The school’s Alumni Board gives the award to SJMC alumni under the age of 40 who have achieved great accomplishment and prestige early in their careers.

Here’s a full release on this news:

Jason Sprenger Wins “Above the Fold” Award from University of Minnesota School of Journalism and Mass Communication

Award recognizes alumni under 40 who have achieved great accomplishment and prestige early in their careers

MINNEAPOLIS—APRIL 20, 2017—Jason Sprenger, president of the Minneapolis-based PR agency Game Changer Communications, was honored as a winner of an “Above the Fold” Award by the University of Minnesota School of Journalism and Mass Communication (SJMC). He received his award on April 18 at SJMC’s annual “Spring Showcase: A Celebration of Excellence” event at the McNamara Alumni Center in Minneapolis.

Sprenger is one of four winners of the “Above the Fold” Award – given to SJMC alumni under the age of 40 who have achieved great accomplishment and prestige early in their careers – this year. The others are:

  • Mark Baumgarten – editor-in-chief of Seattle Weekly, author and music writer
  • Bryan Donaldson – senior director of community relations at the Minnesota Twins
  • Heidi Keel – vice president and strategy director at BBDO

“It’s a tremendous honor and thrill to be an “Above the Fold” award winner, especially because it comes from an institution that has taught me so much and means so much to me,” said Sprenger. “I think this recognition underscores the immense value that communications professionals add to organizations of all kinds when they are able to be true strategists and big-picture business thinkers – and not just tacticians. I will continue to dedicate myself to advancing the organizations I work with, and our profession as a whole, by bringing the full spectrum of communications to the table and linking our efforts to the metrics and outcomes that really matter.”

Also at the Spring Showcase, Jon Bream, music writer and critic at the Minneapolis Star Tribune, received SJMC’s Award of Excellence – the school’s most prestigious alumni achievement award. Bream is the longest-tenured full-time daily newspaper music critic in the nation, and a world-renowned author and expert on Prince, Bob Dylan and many other musical luminaries.

The SJMC Alumni Society Board initiated the Above the Fold Award in 2011. Each year, two to four alumni are selected from across the different tracks of study within SJMC, including professional journalism and strategic communication. For more information on the Above the Fold Award, SJMC, a list of past winners and other distinguished alumni, visit https://cla.umn.edu/sjmc/alumni-friends/awards.

Sprenger founded Game Changer Communications in 2012 to help organizations propel themselves forward using the entire spectrum of public relations and strategic communications. Since then the firm has worked with a variety of clients, mostly in the technology and B2B arenas. Sprenger is the inventor of the Umbrella Model of Public Relations and was the 2016 president of the Minnesota chapter of the Public Relations Society of America, where is currently serving his seventh consecutive year on the chapter’s Board of Directors. He also serves as a member of the SXSW Advisory Board, speaks frequently around the nation and judges regional and national awards. For more on Sprenger’s career and experience, and Game Changer Communications’ work and capabilities, visit the firm’s  website.

About Game Changer Communications

Game Changer Communications, founded in 2012 by award-winning professional Jason Sprenger, is a full-service public relations agency based in the metropolitan area of Minneapolis/St. Paul.  The firm specializes in working with B2B and technology clients, but has represented organizations across the entire spectrum of industry.  Its Game Changers believe that public relations is about so much more than news releases and media clips.  Accordingly, they work to understand their clients’ big-picture objectives and then deploy the PR elements that they believe are best suited to achieve success against those objectives.  No matter what the program, their efforts deliver holistic organizational success.  For more information, visit www.gamechangercommunications.com.


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