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The Sports Ace Blog

Exploring the Intersection of Sports and Public Relations

  • Finally!
    September 13, 2013 by
    Finally! I cannot begin to describe how excited I am to launch this blog.  I hope you share my enthusiasm, and check back often as I rant, rave, review and reflect in the days to come. Here are some of the main reasons for my excitement: The […]...
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  • Augusta National Gets in Touch With its Feminine Side
    August 21, 2012 by
    Welcome back to The Sports Ace, where Eddie Vedder is a Twins fan…and rocked a Twins batting helmet when the Twins played in Seattle last weekend.  This time, dear readers, I’m not kidding. The big news in the golf world yesterday was not Sergio Garcia winning a […]...
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  • The Gameday Experience’s Effect on the Bottom Line
    August 16, 2012 by
    Welcome back to The Sports Ace, where the Rose Bowl is within sight. Any of my regular readers are aware that I’m a die-hard Minnesota Golden Gopher sports fan, due to my having gone there and having been so involved in the band and other things.  So […]...
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  • The London 2012 Medal Ceremony for…TV Announcing
    August 15, 2012 by
    Welcome back to The Sports Ace, where we thank the London Olympics for quite ably helping to fill the annual “Dog Days” sports abyss. To be perfectly honest, I didn’t spend a lot of time on social media during the Olympics.  I didn’t want to see any […]...
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  • Your Post-Olympics “Cashing In” Guide
    August 13, 2012 by
    Welcome back to The Sports Ace, where the Olympic flame never goes out. Before the Olympics, I wrote a post highlighting some of the athletes with the most to gain financially from their performances at the Games.  Now that the Games are over, it’s time to look back […]...
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  • Is the NHL On Ice?
    July 23, 2012 by
    Welcome back to The Sports Ace, where leads (especially in major golf tournaments) are always safe. Despite having the best trophy in sports (the Stanley Cup, of course), the NHL has had its share of struggles.  And now, another lockout is looming…this summer, NHL owners and Commissioner […]...
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  • Your Pre-Olympics “Cashing In” Preview
    July 16, 2012 by
    Welcome back to The Sports Ace, where we’re thinking of declaring a 6-week vacation for the Olympics…like the WNBA. One of the things I find most fascinating about sports and marketing is how little-known athletes can do something great and burst onto the scene, become national darlings, […]...
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  • So, for Penn State Football…Now What?
    July 12, 2012 by
    Welcome back to The Sports Ace, where the ESPYs were cancelled years ago. The big sports-related story today, of course, is the announcement of the report detailing the results of Louis Freeh’s (and team’s) investigation into the sexual abuse scandal at Penn State.  I’ve blogged on this […]...
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  • The Handler…Exposed
    June 19, 2012 by
    Welcome back to The Sports Ace, where it doesn’t take the better part of two weeks to play the College World Series. I learned this morning that Deadspin now has a regular contributor called “The Handler,” a self-described PR pro with several high-profile athlete clients.  In this […]...
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  • Thoughts on Norwood Teague
    June 15, 2012 by
    Welcome back to The Sports Ace, where all NBA basketball games are played with the intensity and passion that the Finals are. Next Monday, Norwood Teague starts as the new Athletics Director at my beloved University of Minnesota.  He replaces Joel Maturi, who ran the department for […]...
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  • BCS or Playoff, or Both?
    June 13, 2012 by
    Welcome back to The Sports Ace, where the Stanley Cup forever reigns as the greatest prize in sports.  Seeing it always gives us chills. Quick update: a little while ago I wrote about the University of North Dakota and its nickname controversy.  Just yesterday ND voters elected […]...
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  • BountyGate and the NFLPA
    June 11, 2012 by
    Welcome back to The Sports Ace, where holding all four Grand Slam tennis titles at once is a regular occurrence. So much has been made lately of the concussion issue in the NFL.  What I find most fascinating about it is how the NFLPA is treating the […]...
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  • Why MLB Had to Suspend Cole Hamels
    May 14, 2012 by
    Welcome back to The Sports Ace, where we have a four-homer game at least once a season. Last week, Phillies pitcher Cole Hamels was suspended five games by Major League Baseball for intentionally beaning young phenom Bryce Harper of the Nationals.  A lot has been made of […]...
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  • Anatomy of a Nickname – and a Fan Base
    February 9, 2012 by
    Welcome back to The Sports Ace, where it’s always Rivalry Week. Can anyone guess the most intense battle over a sports team nickname in recent memory?  Syracuse University?  Nope.  University of Illinois?  Think again.  Take a trip to Grand Forks instead, the epicenter of the debate over whether […]...
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  • Don’t React: Prevent
    February 6, 2012 by
    Welcome back to The Sports Ace, where winning my Super Bowl against-the-spread bets never gets old. Last week the Susan G. Komen for the Cure Foundation created a serious PR situation for itself.  If you’ve been under a rock, they denied a grant to Planned Parenthood for […]...
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  • How Physical Should Hockey Be?
    January 23, 2012 by
    Welcome back to The Sports Ace, where we still hope someday that the NFL will implement college-style overtime rules…or at least extend the playoff-only changes to all games. If you haven’t heard the sad story of Jack Jablonski, click here. In short, a promising high school hockey player and athlete […]...
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  • I’d Take Tebow As My QB
    January 18, 2012 by
    Welcome back to The Sports Ace, where finally our ’98 Vikings have company in the all-time-playoff-choke category.  ’11 Packers, thank you. Tebow-Mania has taken over – last week, a study found that Tim Tebow is the most popular athlete in the nation.  This from a study that […]...
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  • Lockout…Yes!
    November 17, 2011 by
    Welcome back to The Sports Ace, where Tebowing has been taking place for years…long before some guy named Tim Tebow emerged on the scene. My friends will tell you I’m not the biggest NBA fan of all time, but as a sports fan I’m sad to see […]...
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  • Scandal in State College
    November 9, 2011 by
    Welcome back to The Sports Ace, where children and their well beings are revered, valued and defended no matter what. I have to start by expressing my revulsion and utter disgust at the allegations against Jerry Sandusky and Penn State University officials.  Reading the 23-page indictment report made me […]...
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  • The Impending Honeymoon Dilemma
    November 8, 2011 by
    Welcome back to The Sports Ace, where teams don’t go from scoring 62 against one winless team one week and then lose to another the next.  Listening, New Orleans Saints? Imagine this scenario for a minute: one of the best players in a sport, and the face […]...
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  • The Lindsay Whalen Factor
    October 13, 2011 by
    Welcome back to The Sports Ace, where “dream teams” never start 1-4. You might have heard that our Minnesota Lynx are the 2011 WNBA Champions.  The Lynx have been a bottom-feeder team for most of their existence, but surged in the last 1-2 years.  They won the […]...
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  • Are You Ready for Some … ?
    October 7, 2011 by
    Welcome back to The Sports Ace, where an ALCS without a team from the AL East is a surprising yet exciting proposition. First off, I wanted to take this opportunity to remember Steve Jobs.  Without his brilliance, we might not be writing blogs and having these kinds […]...
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  • Bud Selig: A Genius?
    October 6, 2011 by
    Welcome back to The Sports Ace, where the baseball events of the last night of the regular season still give us chills. MLB Commissioner Bud Selig (photo credit: Getty Images) It’s probably safe to say that when Bud Selig walks away from his role as commissioner someday, […]...
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  • Conference Realignment Roulette
    September 27, 2011 by
    Welcome back to The Sports Ace, where we haven’t yet been approached to join the SEC or the Pac-12.  But it seems like just a matter of time. Unless you’ve been hidden under a rock, you’ve heard all about how several major colleges and universities have been seeking greener […]...
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  • Legends and Leaders: What Happened?
    September 20, 2011 by
    Welcome back to The Sports Ace, where pitchers win Cy Young Awards and everyday players win MVPs. The B1G Ten Conference has had a banner year.  It added Nebraska, giving it another football power…and a conference championship game.  Its TV network is easily the best in the […]...
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  • Charl Schwartzel’s Year – A Missed PR Opportunity?
    September 13, 2011 by
    Welcome back to The Sports Ace, where my favorite college football team never loses at home. To a team that went 2-11 last year and plays in the WAC. And ran for 6 yards the week before. And while the head coach has a seizure on the […]...
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  • PR Post-Mortem on the NFL Lockout
    September 8, 2011 by
    Welcome back to The Sports Ace, where planes never crash.  Our thoughts are with the families of those killed in Russia, and everyone affected.   The Saints take it to the packers (credit: New Orleans Times-Picayune) It’s Opening Day for the NFL.  The packers and Saints will kick off […]...
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  • Versus to Become NBC Sports Network
    September 6, 2011 by
    Welcome back to The Sports Ace, where we always get a long weekend. A few weeks ago, in an announcement that wasn’t talked about as much as deserved, Comcast and the NBC Sports Group announced they will change the name of the Versus Network.  The new name, effective January […]...
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  • News Flash: The Truth Still Wins
    August 31, 2011 by
    Welcome back to The Sports Ace, where we always get the steal of our fantasy football draft.   Former Ohio State football coach Jim Tressel (AP photo) It’s been the worst year ever for scandal in college football.  But I think it’s worse than it had to be. Don’t […]...
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  • Our Triumphant Return
    August 31, 2011 by
    Welcome back to The Sports Ace, where superstars never take a week off because of a sore neck. I’m very pleased to be bringing this blog back to life, at long last.  As anyone who blogs knows, writing takes time and dedication – between work, my two […]...
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  • >New Beginnings, Real and Imagined
    May 19, 2010 by
    >Welcome back to The Sports Ace, where grand slams off Mariano Rivera happen more than once every decade. First off, a sincere apology is necessary. It’s been WAY too long since my last post. In the last five months, my job has required much more time, travel, […]...
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  • >Just in Time – Sports PR/Mktg Predictions for 2010
    January 12, 2010 by
    >Welcome back to The Sports Ace, where tanking games at the end of the football season – especially when you’re 14-0 – is prosecuted to the fullest extent of the law. By now, the “prediction for 2010” buzz has pretty much faded, which means it’s the perfect […]...
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  • >Happy (Sports Thanksgiving) New Year!
    January 1, 2010 by
    >Welcome back to The Sports Ace, where we always have a feast of football, basketball, hockey, new Xmas presents and yummy eats to keep us company. New Years Day is one of my favorite days of the year. Sure, it’s great for all the usual reasons…we’re off […]...
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  • >The Tiger Saga: What He Could Learn from Michael Phelps
    November 30, 2009 by
    > Welcome back to The Sports Ace, where the Vikings just keep on winning… 🙂 You’ve all heard by now about the Tiger Woods kerfuffle, so I’ll spare you the recap. A lot has already been said about how Tiger and his PR team have blown this […]...
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  • >Soccer in America
    October 23, 2009 by
    > Welcome back to The Sports Ace, where Brett Favre beating the packers as a member of the Vikings will go down as one of the seminal Minnesota sports moments of this generation. Thanks to Jackie Adkins (@JackieAdkins) for the inspiration for this post. He is a […]...
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  • >Sports Journalism at its Finest…Or Not
    September 29, 2009 by
    >Welcome back to The Sports Ace, where my fantasy football teams (all four of them) are 3-0 instead of the other records they currently have. I must apologize for my absence. In the last month, I’ve celebrated a birthday with my son and an anniversary with my […]...
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  • >Gopher Football: The Experience
    August 26, 2009 by
    >Welcome back to The Sports Ace, where Little Leaguers who stand, watch and showboat after hitting home runs get benched. And then suspended. No matter what game or tournament they’re playing in. (we need to teach kids today to Respect The Game!) It won’t come as a […]...
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  • >Breaking News on Twitter
    August 4, 2009 by
    > Welcome back to The Sports Ace, where Erin Andrews and everyone else can live their lives without fear of being videotaped through a peephole. Seriously, throw the book at that sicko(s). Twitter…it’s all the rage these days. Mark Madsen of the Timberwolves told the world he […]...
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  • >Happy Blog Birthday
    July 16, 2009 by
    >Welcome back to The Sports Ace, where the top sluggers always participate in the Home Run Derby regardless of how they feel, what it might do to their swing, etc. Four years ago today, I started this blog. It’s been a rollercoaster ride, but here we are, […]...
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  • >Celebrity Product Plugs…in Social Media
    July 2, 2009 by
    >Welcome back to The Sports Ace, where there are still few things more enjoyable and sacred than a Fourth of July with family, friends and some good food and drink. I hope you all had a great holiday! Shawn Johnson (the gold-medal gymnast and Dancing with the […]...
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  • >Twitter Counseling
    July 2, 2009 by
    >Welcome back to The Sports Ace, where cheaters in major sports never get to play real games – even in the minor leagues – before their suspensions are over.So there’s been a hubbub on Twitter in the past few days about people being sick and tired of […]...
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  • >And Now…Your Phoenix Mercury, Presented by Lifelock
    June 4, 2009 by
    >Welcome back to The Sports Ace, where we’re always ready for Game 1 no matter how much time we’ve had off since our last series. And media discussion of teams’ time off between series? Non-existent. The WNBA’s Phoenix Mercury are now presented by Lifelock. No joke (photo […]...
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  • >What I Learned from Tom Brokaw
    May 22, 2009 by
    >Welcome back to The Sports Ace, where we always play defense for 48 minutes. Last week, my wife and I had the incredible honor and privilege of meeting Tom Brokaw at the annual Minnesota Society of Professional Journalists (SPJ) Page One Awards banquet. This is always a […]...
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  • >The Dodgers: Marketing Through The Manny Debacle
    May 11, 2009 by
    >Welcome back to The Sports Ace, where we always play bogey-free golf on Sundays. You all know by now that Manny Ramirez has been suspended for 50 games by Major League Baseball for a positive test for performance-enhancing drugs. It’s the latest black eye on a sport […]...
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  • >Brett Favre to the Vikings?
    May 5, 2009 by
    >Welcome back to The Sports Ace, where we always sweep our first round playoff series. Every hour and day that passes, it seems more and more likely that Brett Favre will become a Viking. I know Favre plays this retirement game every year, and there’s absolutely no […]...
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  • >Cleaning House
    April 20, 2009 by
    >Welcome back to The Sports Ace, where we always enter the playoffs playing our best ball of the year. You may have read that the Minnesota Wild, in the span of a single week, lost their coach and fired their general manager. The beat reporters covering the […]...
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  • >It’s Opening Day!
    April 6, 2009 by
    >Welcome back to The Sports Ace, where the Big Ten Conference and its teams always get the respect they so rightly deserve. Opening Day in Major League Baseball is one of the greatest days on the sports calendar every year. Maybe I feel that way because I […]...
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  • >The Resume Cloud – A Simple Tool With Benefits for Candidates and Recruiters
    March 18, 2009 by
    >Welcome back to The Sports Ace! The below post is co-authored with good friend/great PR mind Lauren Fernandez (@CubanaLAF on Twitter). We hope you enjoy it! Of course, we all know that a resume can make all the difference for a candidate trying to get that first […]...
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  • >Sports Market Audit: Seattle
    March 8, 2009 by
    >Welcome back to The Sports Ace, where March Madness is back in full force. Oh, how we missed it. I just had the idea to start using some blog posts to take a look at interesting sports markets around the nation, and the latest news/trends/topics coming from […]...
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  • >What’s Your Social Media Voice?
    February 23, 2009 by
    >Welcome back to The Sports Ace, where optimism over our Boys of Summer (Go Twins!) always reigns supreme this time of year. Especially when we sign a Gold-Glove All-Star for a bargain price at the start of camp. Maybe the most fascinating part of social media for […]...
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