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The Game Changer Blog

Raves, Rants, Reviews and Reflections on How PR Can Change the Game for People and Organizations

  • Sprenger Wins “Above the Fold” Award from the University of Minnesota
    April 20, 2017 by
    Game Changer president Jason Sprenger won one of the University of Minnesota School of Journalism and Mass Commmunications’ top alumni awards this week, as he was named a winner of the “Above the Fold” Award. The school’s Alumni Board gives the award to SJMC alumni under the […]...
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  • What the Latest High-Tech Trends Mean for Us
    February 21, 2017 by
    I’ve seen a lot of stories lately in marketing trade journals, e-newsletters and the like talking about how the latest trend in high-technology will impact what we do as PR professionals and marketers.  The articles are filled with jargon and not enough real-world examples – it’s incredibly […]...
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  • Lessons From Grandma Moe on Her 80th Birthday
    February 7, 2017 by
    I’m usually more professional in nature on this blog, but today I feel it’s appropriate and proper to pause and write a post honoring my grandmother Darleen Moe.  Today is her 80th birthday – it’s the perfect occasion to celebrate her and all that she’s done for […]...
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  • Refuting “Spin” and Portraying PR in the Proper Light
    February 1, 2017 by
    Last week, due especially to events in Washington, our profession came under fire again.  The general public once again was presented evidence that professional communicators are ruthless spin doctors whose only mission in life is to present whatever truths or “facts” they need to, in whatever light […]...
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  • Applying Perspective to Business Communications
    January 24, 2017 by
    Last week, I wrote a couple of posts about the importance of honesty and integrity in communications and keeping everything in the proper perspective.  These are values being discussed an awful lot today, with everything happening in Washington (I’ve discussed this in those other posts).  But I […]...
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  • Keep Communications in Perspective
    January 19, 2017 by
    A couple of days ago, I talked about the importance of honesty and integrity in communications today.  There’s one more thing that I think professional communicators need to pay close attention to going forward as well: perspective. Nowhere is this more evident or scrutinized today than in […]...
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  • The Importance of Honesty and Integrity in Communications Today
    January 17, 2017 by
    There are several values I hold dear, but honesty and integrity rank right up there at the top.  I’ve always felt that I need to be able to look myself in the mirror at the end of every day and feel good about who I am and […]...
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  • Sprenger Published in Minnesota Business Magazine
    March 31, 2016 by
    Game Changer president Jason Sprenger contributed a two-page article to the April issue of Minnesota Business magazine.  The piece uses Sprenger’s Umbrella Model of Public Relations to illustrate the breadth of PR and the many ways that the discipline can add value to organizations of all kinds. To […]...
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  • Sprenger Featured on MaccaPR Blog
    February 23, 2016 by
    Earlier today, an interview with Game Changer president (and new Minnesota PRSA president) Jason Sprenger was published on the MaccaPR Blog – one of the top blogs in the Minnesota PR scene.  The discussion focused on current trends in PR, various aspects of a PR career and […]...
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  • Hey, NY: PR Isn’t Just Lobbying
    February 4, 2016 by
    Last week, in a 10-3 vote, an ethics advisory committee of the New York State Legislature passed a resolution that would require PR professionals who work with state officials to register – and therefore be categorized and listed accordingly – as lobbyists.  In addition, any/all communication that these PR professionals […]...
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  • Sprenger Heads Minnesota PRSA Leadership in 2016
    January 18, 2016 by
    The Minnesota chapter of PRSA has announced its 2016 Board, and Jason Sprenger is the new president of the organization!  For more details, visit the chapter blog at http://www.minnesotaprsa.org/news/269412/Minnesota-PRSA-Announces-2016-Leadership.htm....
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  • Reflecting on David Bowie
    January 12, 2016 by
    Music luminary David Bowie died over the weekend. Like I’m sure many of you may be, I’m saddened by the news. He definitely left his mark on the world with his music and his way of life. In Bowie’s honor, I thought I’d do a light-hearted post […]...
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  • The Intern Chronicles – Kyle’s Final Entry
    December 15, 2015 by
    Well, this is it. I’m writing to you now on my last day as an intern at Game Changer Communications. It’s a weird sentence to type, especially when I think about all that’s happened in the last seven months. Here at Game Changer, we’ve added new clients, […]...
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  • What We Can Apply to PR From…Jury Duty
    December 8, 2015 by
    A couple of weeks ago, I was called on to do jury duty for the first time in my life.  Thanks to the large population and elaborate systems of the county I live in, I was only on call for two weeks – but I was still […]...
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  • The Umbrella Model: Early Feedback
    October 2, 2015 by
    It’s been a little more than two weeks since we launched The Umbrella Model of Public Relations.  I thought it would be fun to talk through some of the feedback received to date, and keep the discussion going. First off, I’ve been amazed at the response in […]...
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  • The Umbrella Model of Public Relations: A New Way to Approach PR
    September 15, 2015 by
    I’m so incredibly excited to finally share with all of you a project literally years in the making here at Game Changer… Today, I am proud to announce that I am introducing my new Umbrella Model of Public Relations!  I hope you’ll get as much value from […]...
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  • Game Changer Turns 3
    September 10, 2015 by
    This Sunday, September 13, Game Changer Communications turns 3 years old!  I’ve come to absolutely love the agency’s anniversary date – it’s so much fun to reflect on what we’ve done, how far we’ve come, etc.  What a privilege it is that I can say I’m here […]...
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  • The Intern Chronicles – Part 2
    August 25, 2015 by
    You might think back to your college orientation and remember an overly peppy experience of ice breakers, inspirational speakers and never-ending information. I can still hear my orientation leader insist, “Get involved with student groups. It’ll make your college experience so much better!” At the time, as […]...
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  • The Dangers of Pay-For-Performance PR Models
    August 19, 2015 by
    I saw a recent article from Mobile Marketing Watch talking about how paying PR firms for performance – compensating them a certain amount for every item they deliver – is a growing trend and gaining steam.  That might be true, but it’s concerning to me on multiple […]...
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  • Disney’s Muppet-Sized Risk
    August 4, 2015 by
    According to their Facebook pages, Miss Piggy and Kermit the Frog have announced they are splitting up. And they appeared at a news conference today with executive producers of the show to talk about the split.  Yes, alleged storylines of their new show this fall on ABC […]...
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  • Study: B2B Slow to Gain From Data Analytics
    July 27, 2015 by
    I came across a report from Data Intensity and Researchscape International, published about one month ago, that found 63 percent of B2B companies are frustrated with the time it takes to receive insights from data analytics.  It got me thinking… Data analytics are tough for companies to […]...
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  • New Case Study: Forius
    July 21, 2015 by
    At Game Changer Communications, we’re very fortunate to work with excellent clients and help them succeed.  It’s through our positive relationships with them that we do our best work as an agency, and we like to share our experiences as often as we can. Yesterday, we published […]...
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  • Photography 101 for PR, Marketing and Life in General
    July 16, 2015 by
    I’m not shy at all about telling people I’m glad to have a degree in broadcast journalism.  Yes, that means technically I’m another one of the converted, although my transition to PR happened before my career really began.  But I digress…  I say this for a few […]...
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  • The Intern Chronicles – Part 1
    July 9, 2015 by
    I’m already closing in on the end of my second month at Game Changer—and what a time it has been. After reflecting on my experience thus far, I’ve come up with a few main takeaways. First and foremost, I’ve learned a ton. I entered the internship with […]...
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  • Social Media for Consumer vs. B2B: Three Fundamental Differences
    July 6, 2015 by
    I guest-wrote this post for Deirdre Breakenridge, and it was originally published on her blog PR Expanded.  Click there and check out her site as well! Thanks again to Deirdre for this opportunity to share and collaborate! As with any other tactic in our PR arsenal, social […]...
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  • The Two Things Journalists Want from PR People
    June 29, 2015 by
    I’ve learned a lot of things about PR over the years, but one of the key lessons is that media relations is part art and part science.  There’s no one way to sell a story, and there’s no guarantee that things will appear until they actually do. […]...
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  • Celebrating a Historic Day in America
    June 26, 2015 by
    Usually, when you come here to The Game Changer, you’re excited to read about the latest takes in the world of PR.  Today, however, there’s something more important to talk about. This morning, the Supreme Court ruled that gay marriage is legal nationwide. On behalf of the […]...
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  • Cliches of the PR Industry
    June 25, 2015 by
    I guest-wrote this post for Deirdre Breakenridge, and it was originally published on her blog PR Expanded.  Click there and check out her site as well! I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, […]...
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  • Game Changer’s Hiring an Intern!
    March 30, 2015 by
    Game Changer is hiring an intern for the summer of 2015!  Ideally, this will be a 40-hour-a-week position, and the successful candidate will have an opportunity to contribute significantly to day-to-day operations and client service while learning PR basics and working closely with agency president Jason Sprenger. If […]...
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  • Jason Sprenger’s Tips on Content Marketing Featured on “PR Expanded”
    March 30, 2015 by
    Recently, Jason Sprenger had the privilege of contributing a guest post to PR expert Deirdre Breakenridge’s website/blog, called PR Expanded.  The subject of the post was Sprenger’s top tips for selling content marketing to clients or internal gatekeepers.  Click here to visit the post, and send a […]...
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  • Celebrating Game Changer’s Two-Year Anniversary
    September 12, 2014 by
    This Saturday, September 13, marks two years since Game Changer Communications was officially born.  It’s been a great ride already, and it’s so fun at times like this to reflect on where we’ve been and where we’re going. Here are just a few of the key themes […]...
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  • My Take on SXSW V2V
    August 4, 2014 by
    I had the pleasure of traveling to Las Vegas a few weeks ago for the second annual SXSW V2V conference. If you haven’t heard of it, the good folks at SXSW (yes, the people who put on those massive events/parties in Austin every March) have started an […]...
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  • PR in the Mobile Marketplace
    July 8, 2014 by
    Clearly, mobile technology is revolutionizing the way consumers interact with our brands and products/services.  According to Placed Inc. and an independent study commissioned by Cars.com, 63 percent of car shoppers now use their smartphones to do research and make decisions while at automotive dealerships and 81 percent […]...
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  • A New Brand Can Be a Game Changer
    May 22, 2014 by
    (EDITOR’S NOTE: This is the first guest post in the history of The Game Changer! It’s written by Jeff Achen, a good friend of Game Changer and one of the leading emerging voices on integrated and digital marketing strategies in the Minneapolis/St. Paul area. He’s not just talking […]...
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  • The Expansion of Content Marketing
    May 19, 2014 by
    According to a recent study by Curata Inc., more than 70 percent of marketers planned to increase their investments in content marketing in 2014 over what they spent in 2013.  This seems about right to me; to anyone who follows our industry, the reasons why this level […]...
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  • Jason Sprenger Featured on Vlog Views
    May 16, 2014 by
    An interview with Game Changer Communications President Jason Sprenger was posted today on Vlog Views (produced by D S Simon)! He talks about the approach to PR that Game Changer brings to its clients, and his experience building the firm into what it is today! You can see the full interview here: […]...
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  • Why I Attended My First Counselors Academy Conference – and Why I’m Going Back
    April 24, 2014 by
    Several years ago, some professional friends and mentors of mine mentioned that PRSA had this group called Counselors Academy, and that I should look into becoming a member.  I filed that away, but I wasn’t in the right place in my career to take advantage of it.  […]...
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  • Television Still Dominates Digital – and the Implications for PR
    April 9, 2014 by
    Much has been made of the rise of digital television, and how more formats are ushering in a sea change in the ways people consume media.  The data, to this point, tell another story. Consider this data, from a recent Nielsen study: 283 million Americans watch TV […]...
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  • The Problem With Being “Busy”
    March 18, 2014 by
    “If you do something you love, you’ll never work another day in your life.” It happens all the time.  It happens when people ask each other how their day was over the dinner table, or they see someone they haven’t seen in a while at a party, […]...
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  • Qualities I Look For in Young PR Pros
    March 4, 2014 by
    I’m excited once again this week to participate in Minnesota PRSA’s Pro-Am Day, when students from the Upper Midwest shadow professionals and learn what it’s like to do what we do in the real world.  It’s a great opportunity for everyone to stay in touch, get to […]...
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  • The Game Changer’s Greatest Hits…So Far
    February 26, 2014 by
    Already, in the few months I’ve been writing “The Game Changer” blog, there have been some posts that have attracted quite a bit of attention, readership, etc.  In lieu of a new post this week, I thought I’d give you all another chance to catch up on […]...
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  • The Biggest Reason Why the CVS Decision Was Good PR
    February 18, 2014 by
    Last week, CVS announced that it would stop selling cigarettes in its stores.  While the move will allegedly cost CVS billions of dollars in annual revenue, the company made the strategic decision to refocus its business in a direction it wanted to go.  We’ll go on record […]...
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  • How Good Communications Can Restore America’s Trust in Business
    February 11, 2014 by
    In December, Harris Interactive released its latest annual study on the American public’s trust in 19 different major industries.  As someone who heard about the findings before but never really studied them, the findings were shocking to me.  Supermarkets scored highest – with 30% of the public’s […]...
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  • They Don’t Make ‘Em Like They Used To
    February 5, 2014 by
    I’ve had quite a bit of fun lately reading a few biographies of some of the most interesting people of the last few decades, but my favorite so far has been Cronkite by Douglas Brinkley.  Granted, I’m a nut about journalism and the news business, but the […]...
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  • Are Reports of the Social Media Manager’s Demise True or Greatly Exaggerated?
    January 28, 2014 by
    Last October, Fortune published an article on the alleged death of the social media manager in corporate America.  As the article says, “Once touted as the next big thing, the social media job market has undergone a marked slowdown. Growth in positions with the title ‘social media […]...
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  • Not-So-Obvious Lessons Learned from Target’s Data Breach Crisis
    January 20, 2014 by
    In just about any newspaper or PR publication today, it seems you can find a column from somebody about what Target has done wrong in handling its ongoing data breach crisis.  Now, I could write this post about my take on the same stuff, but all I’d […]...
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  • The Often-Forgotten Benefits of Writing Free-Hand
    January 15, 2014 by
    Recently I started keeping a journal for the first time since my teen years, to help me make some sense of events in my personal life.  It’s remarkable to me how journaling – even once or twice a week – can help you process your thoughts and […]...
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  • Jason Sprenger Featured on PRTini
    January 9, 2014 by
    For those of you who might have missed it, Jason Sprenger wrote a featured guest post for popular PR blog PRTini, edited by the one and only Heather Whaling – the incredible PR professional and president of Geben Communication.  In the post, Jason talked about his takeaways from the […]...
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  • The State of Tech in Minnesota
    October 16, 2013 by
    You won’t find a bigger “homer” – someone with a passion for and a strong rooting interest in the place they are originally from – than me.  The Twin Cities area of Minneapolis/St. Paul is a truly wonderful place to live, work, play, raise a family and more.  […]...
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  • A Lockdown Lowdown
    October 1, 2013 by
    Like some of you, I have a school-aged child.  We send them to school every day trusting that teachers, administration and staff will keep our kids safe.  And when things happen that threaten their safety, all bets are off. On my son’s second day of school this […]...
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  • The Game Changer World View of PR, Part 2
    September 19, 2013 by
    In Part 1 of our World View series, we talked about the difference between PR people being seen as strategists versus tacticians.  We at Game Changer have adopted a bigger-picture world view of PR than most of our industry peers, and we want to be true organizational […]...
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  • The Game Changer World View of PR, Part 1
    September 18, 2013 by
    Person:  What do you do? Me:  I’m in the public relations business. Person:  Oh, so you help companies save face/you work with the media/you do advertising? Raise your hand if you’ve ever had a conversation like this.  Yes, that probably means you…we’ve all been there. It’s fascinating […]...
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  • Finally!
    September 13, 2013 by
    Finally! I cannot begin to describe how excited I am to launch this blog.  I hope you share my enthusiasm, and check back often as I rant, rave, review and reflect in the days to come. Here are some of the main reasons for my excitement: The […]...
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