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Archive for the The Game Changer Category

The Game Changer World View of PR, Part 2

The Game Changer World View of PR, Part 2

In Part 1 of our World View series, we talked about the difference between PR people being seen as strategists versus tacticians.  We at Game Changer have adopted a bigger-picture world view of PR than most of our industry peers, and we want to be true organizational […]

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The Game Changer World View of PR, Part 1

The Game Changer World View of PR, Part 1

Person:  What do you do? Me:  I’m in the public relations business. Person:  Oh, so you help companies save face/you work with the media/you do advertising? Raise your hand if you’ve ever had a conversation like this.  Yes, that probably means you…we’ve all been there. It’s fascinating […]

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Finally!

Finally!

Finally! I cannot begin to describe how excited I am to launch this blog.  I hope you share my enthusiasm, and check back often as I rant, rave, review and reflect in the days to come. Here are some of the main reasons for my excitement: The […]

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