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Archive for the The Game Changer Category

The Game Changer’s Greatest Hits…So Far

The Game Changer’s Greatest Hits…So Far

Already, in the few months I’ve been writing “The Game Changer” blog, there have been some posts that have attracted quite a bit of attention, readership, etc.  In lieu of a new post this week, I thought I’d give you all another chance to catch up on […]

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The Biggest Reason Why the CVS Decision Was Good PR

The Biggest Reason Why the CVS Decision Was Good PR

Last week, CVS announced that it would stop selling cigarettes in its stores.  While the move will allegedly cost CVS billions of dollars in annual revenue, the company made the strategic decision to refocus its business in a direction it wanted to go.  We’ll go on record […]

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How Good Communications Can Restore America’s Trust in Business

How Good Communications Can Restore America’s Trust in Business

In December, Harris Interactive released its latest annual study on the American public’s trust in 19 different major industries.  As someone who heard about the findings before but never really studied them, the findings were shocking to me.  Supermarkets scored highest – with 30% of the public’s […]

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They Don’t Make ‘Em Like They Used To

They Don’t Make ‘Em Like They Used To

I’ve had quite a bit of fun lately reading a few biographies of some of the most interesting people of the last few decades, but my favorite so far has been Cronkite by Douglas Brinkley.  Granted, I’m a nut about journalism and the news business, but the […]

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Are Reports of the Social Media Manager’s Demise True or Greatly Exaggerated?

Are Reports of the Social Media Manager’s Demise True or Greatly Exaggerated?

Last October, Fortune published an article on the alleged death of the social media manager in corporate America.  As the article says, “Once touted as the next big thing, the social media job market has undergone a marked slowdown. Growth in positions with the title ‘social media […]

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Not-So-Obvious Lessons Learned from Target’s Data Breach Crisis

Not-So-Obvious Lessons Learned from Target’s Data Breach Crisis

In just about any newspaper or PR publication today, it seems you can find a column from somebody about what Target has done wrong in handling its ongoing data breach crisis.  Now, I could write this post about my take on the same stuff, but all I’d […]

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The Often-Forgotten Benefits of Writing Free-Hand

The Often-Forgotten Benefits of Writing Free-Hand

Recently I started keeping a journal for the first time since my teen years, to help me make some sense of events in my personal life.  It’s remarkable to me how journaling – even once or twice a week – can help you process your thoughts and […]

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Jason Sprenger Featured on PRTini

Jason Sprenger Featured on PRTini

For those of you who might have missed it, Jason Sprenger wrote a featured guest post for popular PR blog PRTini, edited by the one and only Heather Whaling – the incredible PR professional and president of Geben Communication.  In the post, Jason talked about his takeaways from the […]

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The State of Tech in Minnesota

The State of Tech in Minnesota

You won’t find a bigger “homer” – someone with a passion for and a strong rooting interest in the place they are originally from – than me.  The Twin Cities area of Minneapolis/St. Paul is a truly wonderful place to live, work, play, raise a family and more.  […]

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A Lockdown Lowdown

Like some of you, I have a school-aged child.  We send them to school every day trusting that teachers, administration and staff will keep our kids safe.  And when things happen that threaten their safety, all bets are off. On my son’s second day of school this […]

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