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Archive for the The Game Changer Category

Celebrating Game Changer’s Two-Year Anniversary

Celebrating Game Changer’s Two-Year Anniversary

This Saturday, September 13, marks two years since Game Changer Communications was officially born.  It’s been a great ride already, and it’s so fun at times like this to reflect on where we’ve been and where we’re going. Here are just a few of the key themes […]

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My Take on SXSW V2V

My Take on SXSW V2V

I had the pleasure of traveling to Las Vegas a few weeks ago for the second annual SXSW V2V conference. If you haven’t heard of it, the good folks at SXSW (yes, the people who put on those massive events/parties in Austin every March) have started an […]

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PR in the Mobile Marketplace

PR in the Mobile Marketplace

Clearly, mobile technology is revolutionizing the way consumers interact with our brands and products/services.  According to Placed Inc. and an independent study commissioned by Cars.com, 63 percent of car shoppers now use their smartphones to do research and make decisions while at automotive dealerships and 81 percent […]

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A New Brand Can Be a Game Changer

A New Brand Can Be a Game Changer

(EDITOR’S NOTE: This is the first guest post in the history of The Game Changer! It’s written by Jeff Achen, a good friend of Game Changer and one of the leading emerging voices on integrated and digital marketing strategies in the Minneapolis/St. Paul area. He’s not just talking […]

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The Expansion of Content Marketing

The Expansion of Content Marketing

According to a recent study by Curata Inc., more than 70 percent of marketers planned to increase their investments in content marketing in 2014 over what they spent in 2013.  This seems about right to me; to anyone who follows our industry, the reasons why this level […]

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Jason Sprenger Featured on Vlog Views

Jason Sprenger Featured on Vlog Views

An interview with Game Changer Communications President Jason Sprenger was posted today on Vlog Views (produced by D S Simon)! He talks about the approach to PR that Game Changer brings to its clients, and his experience building the firm into what it is today! You can see the full interview here: […]

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Why I Attended My First Counselors Academy Conference – and Why I’m Going Back

Why I Attended My First Counselors Academy Conference – and Why I’m Going Back

Several years ago, some professional friends and mentors of mine mentioned that PRSA had this group called Counselors Academy, and that I should look into becoming a member.  I filed that away, but I wasn’t in the right place in my career to take advantage of it.  […]

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Television Still Dominates Digital – and the Implications for PR

Television Still Dominates Digital – and the Implications for PR

Much has been made of the rise of digital television, and how more formats are ushering in a sea change in the ways people consume media.  The data, to this point, tell another story. Consider this data, from a recent Nielsen study: 283 million Americans watch TV […]

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The Problem With Being “Busy”

The Problem With Being "Busy"

“If you do something you love, you’ll never work another day in your life.” It happens all the time.  It happens when people ask each other how their day was over the dinner table, or they see someone they haven’t seen in a while at a party, […]

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Qualities I Look For in Young PR Pros

Qualities I Look For in Young PR Pros

I’m excited once again this week to participate in Minnesota PRSA’s Pro-Am Day, when students from the Upper Midwest shadow professionals and learn what it’s like to do what we do in the real world.  It’s a great opportunity for everyone to stay in touch, get to […]

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