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Archive for the The Game Changer Category

Study: B2B Slow to Gain From Data Analytics

I came across a report from Data Intensity and Researchscape International, published about one month ago, that found 63 percent of B2B companies are frustrated with the time it takes to receive insights from data analytics.  It got me thinking… Data analytics are tough for companies to […]

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New Case Study: Forius

New Case Study: Forius

At Game Changer Communications, we’re very fortunate to work with excellent clients and help them succeed.  It’s through our positive relationships with them that we do our best work as an agency, and we like to share our experiences as often as we can. Yesterday, we published […]

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Photography 101 for PR, Marketing and Life in General

Photography 101 for PR, Marketing and Life in General

I’m not shy at all about telling people I’m glad to have a degree in broadcast journalism.  Yes, that means technically I’m another one of the converted, although my transition to PR happened before my career really began.  But I digress…  I say this for a few […]

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The Intern Chronicles – Part 1

The Intern Chronicles - Part 1

I’m already closing in on the end of my second month at Game Changer—and what a time it has been. After reflecting on my experience thus far, I’ve come up with a few main takeaways. First and foremost, I’ve learned a ton. I entered the internship with […]

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Social Media for Consumer vs. B2B: Three Fundamental Differences

I guest-wrote this post for Deirdre Breakenridge, and it was originally published on her blog PR Expanded.  Click there and check out her site as well! Thanks again to Deirdre for this opportunity to share and collaborate! As with any other tactic in our PR arsenal, social […]

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The Two Things Journalists Want from PR People

I’ve learned a lot of things about PR over the years, but one of the key lessons is that media relations is part art and part science.  There’s no one way to sell a story, and there’s no guarantee that things will appear until they actually do. […]

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Celebrating a Historic Day in America

Celebrating a Historic Day in America

Usually, when you come here to The Game Changer, you’re excited to read about the latest takes in the world of PR.  Today, however, there’s something more important to talk about. This morning, the Supreme Court ruled that gay marriage is legal nationwide. On behalf of the […]

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Cliches of the PR Industry

Cliches of the PR Industry

I guest-wrote this post for Deirdre Breakenridge, and it was originally published on her blog PR Expanded.  Click there and check out her site as well! I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, […]

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Game Changer’s Hiring an Intern!

Game Changer's Hiring an Intern!

Game Changer is hiring an intern for the summer of 2015!  Ideally, this will be a 40-hour-a-week position, and the successful candidate will have an opportunity to contribute significantly to day-to-day operations and client service while learning PR basics and working closely with agency president Jason Sprenger. If […]

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Jason Sprenger’s Tips on Content Marketing Featured on “PR Expanded”

Jason Sprenger's Tips on Content Marketing Featured on "PR Expanded"

Recently, Jason Sprenger had the privilege of contributing a guest post to PR expert Deirdre Breakenridge’s website/blog, called PR Expanded.  The subject of the post was Sprenger’s top tips for selling content marketing to clients or internal gatekeepers.  Click here to visit the post, and send a […]

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