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Archive for the The Game Changer Category

Sprenger Heads Minnesota PRSA Leadership in 2016

Sprenger Heads Minnesota PRSA Leadership in 2016

The Minnesota chapter of PRSA has announced its 2016 Board, and Jason Sprenger is the new president of the organization!  For more details, visit the chapter blog at http://www.minnesotaprsa.org/news/269412/Minnesota-PRSA-Announces-2016-Leadership.htm.

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Reflecting on David Bowie

Reflecting on David Bowie

Music luminary David Bowie died over the weekend. Like I’m sure many of you may be, I’m saddened by the news. He definitely left his mark on the world with his music and his way of life. In Bowie’s honor, I thought I’d do a light-hearted post […]

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The Intern Chronicles – Kyle’s Final Entry

Well, this is it. I’m writing to you now on my last day as an intern at Game Changer Communications. It’s a weird sentence to type, especially when I think about all that’s happened in the last seven months. Here at Game Changer, we’ve added new clients, […]

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What We Can Apply to PR From…Jury Duty

What We Can Apply to PR From…Jury Duty

A couple of weeks ago, I was called on to do jury duty for the first time in my life.  Thanks to the large population and elaborate systems of the county I live in, I was only on call for two weeks – but I was still […]

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The Umbrella Model: Early Feedback

The Umbrella Model: Early Feedback

It’s been a little more than two weeks since we launched The Umbrella Model of Public Relations.  I thought it would be fun to talk through some of the feedback received to date, and keep the discussion going. First off, I’ve been amazed at the response in […]

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The Umbrella Model of Public Relations: A New Way to Approach PR

The Umbrella Model of Public Relations: A New Way to Approach PR

I’m so incredibly excited to finally share with all of you a project literally years in the making here at Game Changer… Today, I am proud to announce that I am introducing my new Umbrella Model of Public Relations!  I hope you’ll get as much value from […]

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Game Changer Turns 3

Game Changer Turns 3

This Sunday, September 13, Game Changer Communications turns 3 years old!  I’ve come to absolutely love the agency’s anniversary date – it’s so much fun to reflect on what we’ve done, how far we’ve come, etc.  What a privilege it is that I can say I’m here […]

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The Intern Chronicles – Part 2

The Intern Chronicles – Part 2

You might think back to your college orientation and remember an overly peppy experience of ice breakers, inspirational speakers and never-ending information. I can still hear my orientation leader insist, “Get involved with student groups. It’ll make your college experience so much better!” At the time, as […]

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The Dangers of Pay-For-Performance PR Models

I saw a recent article from Mobile Marketing Watch talking about how paying PR firms for performance – compensating them a certain amount for every item they deliver – is a growing trend and gaining steam.  That might be true, but it’s concerning to me on multiple […]

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Disney’s Muppet-Sized Risk

Disney's Muppet-Sized Risk

According to their Facebook pages, Miss Piggy and Kermit the Frog have announced they are splitting up. And they appeared at a news conference today with executive producers of the show to talk about the split.  Yes, alleged storylines of their new show this fall on ABC […]

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