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Archive for the The Game Changer Category

Sprenger Wins “Above the Fold” Award from the University of Minnesota

Game Changer president Jason Sprenger won one of the University of Minnesota School of Journalism and Mass Commmunications’ top alumni awards this week, as he was named a winner of the “Above the Fold” Award. The school’s Alumni Board gives the award to SJMC alumni under the […]

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What the Latest High-Tech Trends Mean for Us

I’ve seen a lot of stories lately in marketing trade journals, e-newsletters and the like talking about how the latest trend in high-technology will impact what we do as PR professionals and marketers.  The articles are filled with jargon and not enough real-world examples – it’s incredibly […]

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Lessons From Grandma Moe on Her 80th Birthday

I’m usually more professional in nature on this blog, but today I feel it’s appropriate and proper to pause and write a post honoring my grandmother Darleen Moe.  Today is her 80th birthday – it’s the perfect occasion to celebrate her and all that she’s done for […]

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Refuting “Spin” and Portraying PR in the Proper Light

Last week, due especially to events in Washington, our profession came under fire again.  The general public once again was presented evidence that professional communicators are ruthless spin doctors whose only mission in life is to present whatever truths or “facts” they need to, in whatever light […]

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Applying Perspective to Business Communications

Last week, I wrote a couple of posts about the importance of honesty and integrity in communications and keeping everything in the proper perspective.  These are values being discussed an awful lot today, with everything happening in Washington (I’ve discussed this in those other posts).  But I […]

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Keep Communications in Perspective

A couple of days ago, I talked about the importance of honesty and integrity in communications today.  There’s one more thing that I think professional communicators need to pay close attention to going forward as well: perspective. Nowhere is this more evident or scrutinized today than in […]

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The Importance of Honesty and Integrity in Communications Today

There are several values I hold dear, but honesty and integrity rank right up there at the top.  I’ve always felt that I need to be able to look myself in the mirror at the end of every day and feel good about who I am and […]

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Sprenger Published in Minnesota Business Magazine

Game Changer president Jason Sprenger contributed a two-page article to the April issue of Minnesota Business magazine.  The piece uses Sprenger’s Umbrella Model of Public Relations to illustrate the breadth of PR and the many ways that the discipline can add value to organizations of all kinds. To […]

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Sprenger Featured on MaccaPR Blog

Earlier today, an interview with Game Changer president (and new Minnesota PRSA president) Jason Sprenger was published on the MaccaPR Blog – one of the top blogs in the Minnesota PR scene.  The discussion focused on current trends in PR, various aspects of a PR career and […]

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Hey, NY: PR Isn’t Just Lobbying

Last week, in a 10-3 vote, an ethics advisory committee of the New York State Legislature passed a resolution that would require PR professionals who work with state officials to register – and therefore be categorized and listed accordingly – as lobbyists.  In addition, any/all communication that these PR professionals […]

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